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The Green Claims Directive

Learn everything you need to know about the Green Claims and find the right partner to become compliant.

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A quick introduction into the Green Claims

This topic is relevant to you if:

you use any of these in your communication.
‍
The EU will ban:
- generic environmental claims on products without proof
- claims that a product has a neutral, reduced or positive impact on the environment because the producer is offsetting emissions
- sustainability labels that are not based on approved certification schemes or established by public authorities

Here are two interviews dealing with the topic.

Tackling Greenwashing - with Megan Thudium

Here is a list of answer

What's the reason behind the EU Green Claims Directive?
https://youtu.be/9nkxpT8oUa4?t=420
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How will the Green Claims Directive impact businesses?
These requirements aim to make environmental claims more transparent and trustworthy, boosting consumer trust and loyalty, and encouraging businesses to improve their environmental impact. However, they also pose challenges for businesses, particularly those new to sustainability, as they need to invest time and resources to understand and apply relevant methods.
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How does the Green Claims Directive aim to combat greenwashing?
The Green Claims Directive aims to combat greenwashing by requiring businesses to substantiate their green claims with robust scientific evidence and have them independently verified. This ensures that claims are not misleading or unfounded, and that consumers can trust the environmental impact information provided by businesses.
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What is the EU Green Claims Directive?
The EU Green Claims Directive is a new legislation aimed at combating greenwashing by making environmental claims on products and services more transparent and trustworthy. It mandates that companies back up their green claims with solid evidence, using scientific knowledge and a life-cycle perspective. The directive isn't just about penalizing misleading claims; it's also about guiding companies with genuine sustainability efforts on how to communicate their initiatives effectively.
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How can LCAs help businesses comply with the Green Claims Directive?
Providing evidence for claims: The Green Claims Directive mandates that businesses back up their green claims with solid evidence. LCAs provide a scientific and systematic way to assess environmental impacts, which can be used to substantiate claims and ensure they are accurate and reliable.
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Here is a list of free material

EU Eco Lable
This is an informational page of the EU about their Eco Lable.
Go To Guide
Dazzle Green Claims Directive
The guide provides a comprehensive overview of the EU's upcoming Green Claims Directive, aimed at combating greenwashing and ensuring the transparency and credibility of environmental claims made by businesses. Key takeaways from the guide include: The directive's purpose is to prohibit misleading environmental claims and require businesses to substantiate their claims with scientific evidence. The directive applies to various claims, such as "biodegradable," "climate neutral," and "eco-friendly." Businesses must ensure their claims are supported by robust evidence, verified by independent bodies, and communicated transparently. The directive emphasizes the importance of life-cycle assessments (LCAs) in evaluating a product's environmental impact throughout its entire lifecycle. The guide offers practical tips for businesses to navigate the directive's requirements, including conducting LCAs, communicating transparently, and continuously improving sustainability performance. By reading this guide, you can learn: The importance of the Green Claims Directive in addressing greenwashing concerns. The specific requirements businesses must meet to comply with the directive. Practical strategies for businesses to effectively communicate their sustainability efforts and build consumer trust. The role of life-cycle assessments in evaluating and improving environmental performance. The opportunities and challenges associated with the directive for businesses at different stages of their sustainability journey. Overall, the guide equips businesses with the knowledge and tools needed to navigate the Green Claims Directive successfully and contribute to a more sustainable future.
Go To Guide

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The Green Claims Solution Finder

Gain an overview of all Green Claims solutions and create a list of all solutions that potentially could fit your needs.

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